PROFESSIONAL ENDEAVORS
e-Commerce SaaS
The personal care industry is witnessing exponential growth, driven by a rising awareness of self-care and the pursuit of healthier and youthful appearances. However, this growth has also led to an overwhelming influx of products, often laden with complex chemicals and unsustainable practices. As a result, users are left confused and directionless when it comes to buying these products and services.
Our ML-powered platform will revolutionize the online shopping experience in the health and beauty sector to help users achieve their goal of self-care with confidence and ease.
I am currently defining the product offering and go-to-market strategy for this platform by sourcing user insights and converting the same into comprehensive user stories and a roadmap for execution.
Watch this space for more updates!
WD My Cloud OS5
WD NAS products have been around for over 8 years and are ranked among the top 5 consumer/small business NAS products, thus these products have a fairly big user base, 1M+ MAU. The previous software stack however was old and had several security issues which in some cases had even resulted in permanent data loss for some users. Although spot fixes prevented further fatalities, we knew that the current stack was not scalable and secure for the future. Plus, the user experience for these products was also quite dated and not at par with modern sensibilities.
I was the lead product Manager to define and build the new experience while ensuring that the one-way migration was as frictionless as possible.
The transformative overhaul of the WD My Cloud app experience, elevated user satisfaction and achieved a notable 1.3-star rating improvement.
Follow the link to know more about WD MY CLOUD OS5 apps.
EdgeRover™ Desktop
In today's digital age, users generate a vast amount of personal content, including photos, videos, documents, emails, social media posts, and more. This content is often stored on smartphones, tablets, computers, cloud services, social media accounts, and other digital storage locations.
The scattered nature of personal content leads to several issues such as difficulty finding content, data redundancy, privacy and security concerns, lack of backup, inefficiency, and finally, digital clutter.
EdgeRover™ helped users gain control over their digital life by giving them the ability to aggregate all their scattered content in one place and organize it.
I led the ideation, development, launch, and overall management of EdgeRover for MacOS and Windows platforms, while demonstrating a multimillion-dollar SaaS opportunity and product up-sell for the business.
Follow the link to know more about EdgeRover™.
SanDisk Memory Zone
I defined and led the development of features to improve user engagement in the SanDisk Memory Zone mobile application as part of the overall monetization strategy.
I utilized usage data and user insights to enhance SanDisk Memory Zone mobile app engagement by 25%, resulting in a 10% increase in product sales in the Asian market.
Follow the link to know more about SanDisk Memory Zone app.