Low-code/No-code Website Builders Guide

#websitebuilders Guide

I recently got transported into the “magical” world of low-code/no-code website builders when I was looking to build a website and landing pages to test out a few ideas!

Ended up trying 7 different tools before settling on 1. So, sharing my learnings along the way to help beginners pick the right tools.

Starting with Webflow… 

Webflow

Webflow is a nifty tool to build responsive and attractive websites. Webflow’s toolbox is a great starting point for anyone who wants to save time on building a website ground-up or use a single tool for design, building, and publishing. 

However, this is possible only if you have some background in website design and/or website development. Beginners may feel a steep learning curve when using Webflow as the Webflow UI can feel rigid and the terminology can seem daunting. 

The good news is that Webflow has a great resource bank for anyone who wants to learn how to use Webflow and how to build websites in general. 

But if you are a beginner and looking to launch something quickly, keep reading. :)

Pricing- Webflow offers a Freemium model that allows you to get your hands dirty with a simple account sign-up. You can even launch your website publically with a Webflow URL for free.

Figma+Webflow Plugin

Having dabbled with Figma and Webflow quite a bit, I was super excited to learn about this plugin. When installed in Figma, this plugin allows you to design your website in Figma and (literally) convert the design into a functional and responsive website with a simple copy-paste from Figma to Webflow. This eliminates the friction of using the Webflow designer to design the website. So if you know “how to Figma” but not really website development, this tool is for you.

As a beginner, however, you will still need to get a crash course in Figma design and have visual acumen to find success with this tool.

Pricing - Free! Free!! Free!!!

GoDaddy

I bought a few domains with GoDaddy and ended up trying out their website builder for a landing page. The website builder was easy to use, especially for a beginner, but the reason I moved on from GoDaddy was their vague pricing model. Felt like I was hitting the paywall every step of the way. Also, I reminded myself that GoDaddy primarily is not a website builder! It’s great for other things like domain, but this.

ConvertKit

As I kept looking for simpler alternatives to launch web pages quickly, I decided to give Convertkit a shot and was pleasantly surprised to see how intuitive the overall onboarding experience was. Especially, their templates! Converkit’s templates are beautiful, on-point, and a great starting point for any beginner. 

However, while you don’t need to be a pro at website development you still need the design acumen to customize the templates which in my experience, Converkit has been the opposite of Webflow- too few knobs to tweak! 

I do recommend this tool for anybody starting out, you may just find a template that fits your needs!

Pro tip- Don’t be intimidated by words like Marketing Platform, Landing Pages, Lead Generation, etc. If you are putting out a website, you are trying to market or sell something to your audience which makes you a Marketer by extension! :) 

Pricing - Freemium model that allows you to get your hands dirty with a simple account sign-up. You can even launch your website publically with a Convertkit URL for free.

10Web AI

It’s 2023 and we cannot-not talk about AI to solve a given problem at hand! I tried 10Web’s AI website builder and, lo and behold, with just 3 inputs and 3 minutes later, the platform outputs a fully functional website, with a relevant copy! Mind-officially-blown!

I could not stick to the product, however, for 2 reasons- 1) Pricing - No free tier to launch the website and 2) The template seemed too simplistic with little room for customization, at least in the trial version.

But as a beginner, if cost is not an issue and if the template works for your needs, 10Web AI can be a great tool! Not to mention, it will only get better in the future.

SquareSpace

With that, we have arrived at my MOST FAVORITE tool for website building to date! SquareSpace offers an extremely user-friendly experience and stylish design templates that make website building not only a business requirement but also a pleasurable design experience. The frictionless drag-n-drop, UI options, and highly intuitive design interface take away the need for anyone to be a design or development expert.

It’s a truly beginner-friendly tool to build websites, landing pages, portfolios, you name it! Highly recommended!

Pricing - 15 days of free trial before buying a monthly/yearly subscription.

Wix

<Too early to provide a verdict on Wix but so far it seems at par with SquareSpace’s offerings, but at a cheaper price. More on that later!>

Parting thoughts

Website design and building is only one aspect of Website launch. One should also consider other factors such as Content Management System, eCommerce, Blogging, Analytics, Domain & Hosting, Customer Support, to name a few. Good news is that all the above platforms fulfill these business requirements in some form or the other.

Happy publishing!

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Zerodha: Pioneering Disruption in Indian Stock Trading

In the fast-paced world of financial markets, innovation has the power to reshape entire industries. Zerodha, India's largest retail stockbroker, stands as a shining example of this disruption. This blog dives deep into the remarkable journey of Zerodha, from its humble beginnings to its trailblazing status as a fintech powerhouse.

Founding Vision

Founded in 2010 by Nithin Kamath and Nikhil Kamath, Zerodha emerged with a bold vision to democratize and simplify stock trading for Indian investors. At a time when high brokerage fees and complex platforms were the norm, Zerodha aimed to provide traders and investors with a seamless, low-cost, and user-friendly alternative.

Breaking the Barriers

Zerodha's early days were marked by persistent challenges, including regulatory hurdles and skepticism within a traditionally conservative financial industry. The brokerage firm, however, stood unwavering in its commitment to transparency, technology, and innovation.

The Game-Changing Model

Zerodha's disruptive "discount brokerage" model changed the game for Indian traders. By eliminating traditional percentage-based brokerage fees and introducing a flat fee per trade, Zerodha made trading accessible and cost-effective, particularly for retail investors and traders.

Tech-Driven Innovation

At the heart of Zerodha's success lies its innovative use of technology. The company introduced "Kite," an intuitive and user-friendly trading platform that offered real-time market data, advanced charting tools, and a seamless mobile app experience. This approach revolutionized the trading experience, especially for a new generation of tech-savvy investors.

Educational Empowerment

Recognizing the need to educate and empower its users, Zerodha launched "Varsity" – a comprehensive online learning platform that offers free resources on trading, investing, and financial literacy. This initiative not only demonstrated Zerodha's commitment to customer success but also fostered a sense of community among its users.

Scale and Impact

Zerodha's disruptive approach resonated strongly with Indian traders and investors. Its customer-centric approach, innovative technology, and commitment to affordability led to rapid growth. The firm garnered a massive user base, capturing a substantial share of the market and inspiring competitors to follow suit.

Innovations Beyond Trading

Zerodha's success extended beyond trading as it ventured into other fintech verticals. Initiatives like "Coin," which allowed users to invest in mutual funds directly from the platform, showcased the company's adaptability and forward thinking.

Challenges and Resilience

Zerodha navigated challenges such as technological glitches and regulatory changes, demonstrating resilience and an unwavering dedication to improving user experience.

Catalyzing the Fintech Revolution

Zerodha's meteoric rise not only transformed the landscape of stock trading in India but also played a pivotal role in catalyzing the fintech revolution. Its success story paved the way for a new era of disruptive financial technologies and inspired countless entrepreneurs to challenge the status quo.

Conclusion

The Zerodha success story is a testament to the power of innovation, technology, and customer-centricity in reshaping industries. By dismantling barriers, embracing technology, and putting users first, Zerodha not only revolutionized stock trading but also inspired a generation of innovators to dream big and disrupt the norm.

Nykaa - Redefining India’s Beauty Commerce

In the dynamic world of e-commerce, where innovation and customer-centricity reign supreme, Nykaa has emerged as a trailblazer in the beauty and wellness sector. This success story delves into the remarkable journey of Nykaa, from its inception to its status as India's premier online beauty destination.

Background and Inception

Founded in 2012 by Falguni Nayar, a former investment banker, Nykaa was born out of a vision to provide Indian consumers with a comprehensive, personalized, and engaging platform for all their beauty and wellness needs. At the time of its launch, the beauty industry in India was ripe for disruption, with limited options for quality products and expert advice.

Early Challenges and Innovation

Nykaa faced several challenges in its early days, including building brand trust, sourcing authentic products, and establishing a seamless online shopping experience. To overcome these hurdles, Nykaa invested heavily in building strong partnerships with renowned beauty brands and experts, ensuring a curated selection of genuine products.

Diversification and Expansion

One of Nykaa's key strengths was its ability to diversify and adapt to changing market demands. Beyond its initial focus on cosmetics and skincare, Nykaa expanded its offerings to include haircare, fragrances, wellness products, and men's grooming essentials. This diversification not only catered to a wider audience but also solidified Nykaa's position as a one-stop beauty destination.

Tech Innovation and User Experience

Nykaa's commitment to technology-driven innovation played a pivotal role in its success. The introduction of a user-friendly mobile app, augmented reality (AR) makeup trials, and personalized product recommendations enhanced the online shopping experience, making it interactive and engaging.

Omnichannel Approach

Recognizing the importance of bridging the digital and physical shopping realms, Nykaa expanded into brick-and-mortar retail. The launch of Nykaa Beauty stores across major cities allowed customers to experience products in person and receive expert guidance from in-store beauty consultants.

Engagement and Community Building

Nykaa fostered a strong sense of community through its engaging content platforms, including beauty blogs, tutorials, and expert advice. The "Nykaa Network" became a hub for beauty enthusiasts to connect, learn, and share experiences.

Resilience and Brand Loyalty

During challenging times, such as the COVID-19 pandemic, Nykaa showcased its resilience by swiftly adapting to evolving consumer behaviors. The brand's commitment to safety, contactless delivery, and timely communication further strengthened customer loyalty.

Impact and Recognition

Nykaa's dedication to excellence and innovation led to numerous accolades and recognitions, both within India and on the global stage. It became a symbol of female entrepreneurship and empowerment, inspiring a new wave of women-led startups.

Future Endeavors

As Nykaa continues its journey, it remains dedicated to pushing boundaries and exploring new avenues within the beauty and wellness sector. The company's foray into Nykaa Fashion, fragrances, and Nykaa Man showcases its commitment to innovation and diversification.

Takeaways

The Nykaa success story is a testament to the power of vision, innovation, and customer-centricity. By reimagining the beauty commerce landscape, Nykaa has not only transformed the way Indians approach beauty but has also set a shining example for aspiring entrepreneurs seeking to create meaningful impact in the digital age.