Transforming WD NAS User Experience- A Journey Towards Modernization
Background: WD NAS products with 1M+ MAU and outdated user experience.
Objective: Transform user experience while ensuring seamless migration.
Role: Lead Product Manager overseeing the project.
Problem Statement
Challenge: Outdated software stack and user experience.
Impact: Poor user satisfaction and outdated product perception.
User Research
Conducted comprehensive user research to understand pain points and preferences.
Identified key areas for improvement based on user feedback and insights.
Design & Development
Collaborated with design and development teams to conceptualize and implement new user experience.
Prioritized features and enhancements to align with user needs and modern sensibilities.
Migration Strategy
Developed a migration strategy to ensure seamless transition for existing users.
Minimized friction during migration process through careful planning and execution.
Testing & Integration
Conducted rigorous testing to ensure functionality and usability of new experience.
Gathered user feedback and iterated on design and features to address any issues.
Launch & Adoption
Successfully launched the new WD My Cloud app experience.
Implemented strategies to encourage adoption and engagement among users.
Results & Impact
Achieved notable 1.3-star rating improvement in user satisfaction.
Elevated user perception of WD NAS products and increased customer loyalty.
